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TikTok certainly upended the tech sector by capitalizing on the shift in tastes toward algorithm-recommended content and short-form video, helping the platform amass a user base exceeding 1 billion people. In fairness to the Big Tech giants targeted by TikTok, the ByteDance unit still needs to prove that it’s not biting off more than it can chew. A former ByteDance employee also told TechCrunch that the company has considered launching Resso under the “TikTok Music” brand in other countries. While TikTok hasn’t announced additional plans for audio streaming, it already operates one platform, called Resso, in Brazil, India, and Indonesia.

Filing a trademark application for “TikTok Music,” which could precede the launch of an audio streaming platform designed to compete with Spotify, Apple, and other music services.

The move could cut into revenues from other companies that host mobile games within their apps, including Apple, Google, and Meta.

Testing out several “mini-games” that can be played on the TikTok mobile app.

The update comes as Google executives warn that younger users are increasingly using TikTok as a search engine, cutting into the Alphabet unit’s lucrative search ad business.

Making it easier for users to quickly run searches within video comment sections by automatically highlighting and linking common keywords.

The effort aims to capitalize on TikTok users’ preference for finding new products and brands on the app, bypassing sites like Amazon and Google.

Adding a dedicated shopping tab and expanding its suite of shopping ad features, which give companies more tools to directly target potential customers.

In the past few months alone, several media outlets (primarily led by TechCrunch) have documented budding efforts by TikTok to reach deeper into the search, streaming, and advertising realms, among others.

While many of these updates remain in the testing phase, the scope and ambition of TikTok’s expansion signal ByteDance’s aspirations for creating a super-app–style product capable of reshaping the digital landscape. TikTok has not-so-quietly started developing or rolling out several new features designed to steal market share from many of the tech industry’s power players, including Apple, Google, and Meta. Yet amid all this mimicry, there’s a trend quickly emerging: TikTok actually wants to be more like its competitors. Amazon, according to a Wall Street Journal report Wednesday, is testing a photo and video feed for online shoppers that looks like TikTok.

YouTube created a new feature (Shorts) entirely designed to be like TikTok. Meta overhauled Facebook and Instagram to make them more like TikTok.